Scope of Cinematic Tourism in Punjab

The gross state domestic product (GSDP) of Punjab was US$ 54.1 billion in 2011-12. The average GSDP growth rate between 2004-05 to 2011-12, was about 14 per cent.

In the recent past, the city has witnessed its fair share of films and tinsel town stars. Over a dozen Hollywood, Bollywood, Pollywood (Punjabi cinema) movies have been shot in the picturesque locales of Chandigarh last year.The Punjab government has invested approximately Rs 100 crore for the media and entertainment industry this year.

Hollywood’s ‘Zero Dark Thirty’ was shot at PEC University of Technology, Sector 15 and in Manimajra in 2012. Besides, Bollywood’s ‘Son of Sardar’ or upcoming movie ‘BhaagMilkhaBhaag’ were also shot in the city last year.In the past, movies like ‘Joker’ starrer Akshay Kumar and Sonakshi Sinha, ‘Mere Brother kiDulhan’ starring Katrina Kaif and Inmran Khan, Sadian, Namaste London, Dosti, Shortcut, Fashion, Singh is King, Veer Zara were shot here and in the nearby areas of the city.

Interestingly, the City Beautiful is not only attracting film-makers but telefilms, TV serials, albums, documentaries, Ad-films, reality shows are also being shot here now.

With mountains, lakes, alluring gardens, wide roads, five star hotels and striking buildings, the City Beautiful has all locations for shooting. And, some of the favourite locations for shooting in Chandigarh are Rajiv Gandhi Chandigarh Technology Park (RGCTP), Sukhna Lake, Leisure Valley area, Panjab University, Sector-17 Plaza, Sukhna Wildlife Sanctuary, Airport, various roundabouts, markets, Sector-41 Hockey Stadium and nearby villages.

The city is a potential destination for film shootings and UT aims to capitalise on the booming cinema tourism industry in the country.

The setting up of Bollywood Facilitation Cell in 2009 has also eased the toilsome process of getting shooting clearance at various locations of the city.

Interestingly, Punjabi films are now also being released in other states such as Madhya Pradesh, Maharashtra, Rajasthan and Uttar Pradesh due to UFO digital technology bridging the geographical divide.

This has helped expand the audience base for Punjabi films and also encouraged several well known Punjabi film producers and actors to come forth and re-enter the industry with big ticket film offerings.

With the platform of almost 115 cinemas in the Punjab and surrounding regions of Haryana, Himachal Pradesh and Jammu and Kashmir, theatre owners are also reaping the benefits of the digitisation of films including higher footfalls in the theatre premises and enhanced advertising revenue earnings.

Punjabi film industry is currently churning out 40-45 films a year and getting growing recognition as the industry is witnessing a revenue growth of over Rs. 50 crore in recent years.

Punjab alone has 99 heritage sites. All these sites have been opened for shooting at nominal rates with a single window clearance. The state government provides 50% entertainment tax exemption for all films produced in Punjabi.Apart from this cinematic tourism, the administration will also promote religious tourism, freedom movement tourism, eco-tourism and heritage tourism and adventure tourism.

According to industry sources, in 2011, only 10 Punjabi films were released. This grew to more than double in 2012, when as many as 24 Punjabi films were released. And it is expected that as many as 40 Punjabi films are expected to be released in 2013.

Cinematic Tourism ,an emerging form of tourism is one of the most effective ways of redistributing wealth, by moving money into local economies from other parts of the country and overseas. It brings income into a community that would otherwise not be earned.

 

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Expansion of Tourism Sector

Tourism is a swiftly expanding sector in Punjab. Focusing on existing rich culture of the State, Punjab Government has decided to give a major fillip to tourism and promote rural tourism in the State. For the purpose, the Government has identified a cluster of four villages namely Katli, Bahadarpur, TibbaTapparian and Ranjitpura Bas in Rupnagar district which would be developed with the entire infrastructure needed to provide a new experience to the tourists visiting the State.

In order to tap the potential, there is a dire need to focus on certain key issues such as participation of local government, efficient tourism promotion and development programs, cooperation between local government and entrepreneurs and community support for tourism development are essential for successful tourism in Punjab.

Punjab tourism showed healthy 5.29 per cent growth in 2011 thanks to strong domestic arrivals. Punjab welcomed 10.11 million tourists in 2011 comparing to 10.05 million in 2010.

The growth for Punjab tourism primary came from domestic sector. There was 5 per cent increase in domestic tourists to Punjab.In 2010 Punjab saw 10.58 million domestic tourists in the state and in 2011 the number grew to 16.42 million. Foreign tourist arrivals increased merely 13,000 to 150,000 in 2011 comparing to 137,000 in 2010.

In past few years Punjab Heritage and Tourism Promotion Board has taken several steps to boost tourism in Punjab. Tourism board has chalked out plan to increase tourist activity in the state. Punjab is now one of the popular tourist destination in India.The construction of state-of-the-art ‘Virasat-e-Khalsa’ Conceived as a repository of the rich heritage of the Khalsa, showcasing the old history and culture of Punjab, the heritage complex has been built on a 100-acre site to emphasise the eternal message of the Sikh gurus. the budget of Rs 71.76 crore by Punjab government for the construction of state-of-the-art Virasat-e-Khalsa phase-II project .

Tallest victory tower ‘FatehBurj’ in the country is in Punjab. The 328-ft tower is dedicated to Baba Banda Singh Bahadur who had the distinction of establishing the Sikh rule in India in 1711. At 328-ft tall, it is taller than QutubMinar.

Majority of tourists to Punjab are pilgrims visiting Golden Temple in Amritsar. The Punjab Heritage and Tourism Promotion Board wants to promote other activities in the state like farm tourism, freedom trail that includes JaliawalaBagh etc.

Punjab is also trying to woo more pilgrims with the help of ‘Sikh circuit’ that includes several important pilgrim sites for Sikhs in the country. Punjab Heritage and Tourism Promotion Board along with Indian Railways is also planning to launch a train that will take you to major Sikh pilgrimage in the state.

Punjab Government has approved the ‘Sikh Circuit’ tourism plan of Rs. 250 crore for developing prominent Sikh religious places in the state.This project which would be undertaken on Central Financial Assistance (CFA) and PPP mode aims at developing the surroundings of prominent Sikh religious places in a holistic manner. all the three Sikh Takhts namely Sri Akal Takht, Sri Kesgarh Sahib and Dam Dama Sahib besides other gurdawaras and Sikh historic places at Amritsar, Anandpur Sahib, Fatehgarh Sahib, SultanpurLodhi, Dera Baba Nanak, ChhaparChiri and others would be covered under this Sikh Circuit tourism in the state for their further development and beautification.

The Punjab government has approved a project worth Rs 15 crore to turn Kartarpur (Jalandhar district) into a tourist destination under the 12th Five Year Plan, for the state’s ongoing ‘Sikh Circuit’ tourism plans. The project is formulated to widen the integrated infrastructure for religious tourism development and improve connectivity to the identified religious circuits.

There is also scope for heritage and cultural tourism. With the 262 acres Medicity coming up in Mohali there is a huge potential for medical tourism. The state is promoting farm tourism with good accessibility, already having 22 units operational.

There are plans to develop Mohali and Amritsar as trade fair hubs with the development of convention centres and trade fair halls. An area of 2000 acres around RanjitSagar Dam is available for tourism projects. lands will be provided for hotels to be developed on the islands on the lake. this area will be develop as a luxury tourism destination in a proper planned manner .

Entertainment city being developed near Ludhiana. Spread over 4400 acres it is intended to be an entertainment hub of north India.

Of the future projects -the Mohali, Amritsar and Machhiwala are the state’s three international airports. There is a domestic airport coming up in Bhatinda, the Ludhiana and Pathankot airports are being expanded. The state has a high road density of 133 km per 100 sq km.

Punjab government is putting up a lot of efforts to bring different varities of tourism with good infrastructure in the state but what is required is a effective tourism policy and awareness about the potential and large variety of tourism product ranging from art and craft to sports tourism, religious tourism to medical tourism, Adventure tourism to Lesiure, Rural to MICE tourism thereby attracting majority of different tourist in the state.

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Punjab Tourism

Punjab has a strong agricultural base and the highest consumer index. Punjab also has the highest infrastructure index. Punjab covers only two per cent of the land areas of the country but is responsible for supplying 60 per cent of the requirement for wheat and rice of the country.

There is a strong requirement of strategically planned tourism development with innovative outlook for tourism marketing. State is rich in art,culture and heritage .Amritsar has received award for ‘Best Heritage Walk’ for National Tourism Awards 2011-12 by Ministry of Tourism ,Government of India.

Punjab Heritage and Tourism Promotion Board has chalked out a route in the old city of Amritsar through its by-lanes to enable tourists and visitors to discover the 400-year old history of the city. This walk is a guided tour where one learns of the old town planning, traditional trade & craft and old bazaars. The intricately crafted wooden facades and doors along the route fascinate the tourists and provide a unique opportunity to the tourists to learn more about Amritsar’s history. This walk is an opportunity to feel part of this beautiful, sacred, vibrating, Guru Di Nagari. The walk has 14 pause points in its route. It is a varied composition of Colonial past, Hindu temples, Maharaja Ranjit Singh’s buildings and old bazaars etc.

The Indian state of Punjab is known for its cuisine, culture and history. Some of the main cities in Punjab are Amritsar, Jalandhar, Ludhiana and Patiala. Punjab’s public transportation network provides excellent tourist transportation. Tourists to Punjab can enjoy culture, ancient civilization, spirituality and history. Punjab has a rich religious history incorporating Sikhism, Islam and Hinduism. The royal Punjabi palaces, historic battle sites, shrines, temples and examples of Sikh architecture are notable attractions. Punjabi cuisine includes a wide range of both vegetarian and non-vegetarian dishes. Due to the scope and depth of Punjab’s history there are many places of interest.

Tourism is a swiftly expanding sector in Punjab. Focusing on existing rich culture of the State, Punjab Government has decided to give a major fillip to tourism and promote rural tourism in the State. For the purpose, the Government has identified a cluster of four villages namely Katli, Bahadarpur, TibbaTapparian and Ranjitpura Bas in Rupnagar district which would be developed with the entire infrastructure needed to provide a new experience to the tourists visiting the State.

Punjab Heritage and Tourism Promotion Board has chalked out a route in the old city of Amritsar through its by-lanes to enable tourists and visitors to discover the 400-year old history of the city. This walk is a guided tour where one learns of the old town planning, traditional trade & craft and old bazaars. The intricately crafted wooden facades and doors along the route fascinate the tourists and provide a unique opportunity to the tourists to learn more about Amritsar’s history. This walk is an opportunity to feel part of this beautiful, sacred, vibrating, Guru Di Nagari. The walk has 14 pause points in its route. It is a varied composition of Colonial past, Hindu temples, Maharaja Ranjit Singh’s buildings and old bazaars etc.

The Indian state of Punjab is known for its cuisine, culture and history. Some of the main cities in Punjab are Amritsar, Jalandhar, Ludhiana and Patiala. Punjab’s public transportation network provides excellent tourist transportation. Tourists to Punjab can enjoy culture, ancient civilization, spirituality and history. Punjab has a rich religious history incorporating Sikhism, Islam and Hinduism. The royal Punjabi palaces, historic battle sites, shrines, temples and examples of Sikh architecture are notable attractions. Punjabi cuisine includes a wide range of both vegetarian and non-vegetarian dishes. Due to the scope and depth of Punjab’s history there are many places of interest.

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Tourism of Punjab

Punjab is situated in northwestern India.Punjab is one of the most prosperous states in India. Largely agricultural, it was the area where modern methods of agriculture pesticides, fertilizers, canal-irrigation and farm machinery were used in the 1960s and 1970s to increase crop yields, bringing about a ‘Green Revolution’. Today, Punjab accounts for a large share of India’s wheat, rice and milk production.Punjab is the only state in India where followers of the Sikh religion are a majority. Pujabis are also known for their large-scale emigration to other parts of India and the world, especially to UK and Canada.

Punjab has a strong agricultural base and the highest consumer index. Punjab also has the highest infrastructure index. Punjab covers only two per cent of the land areas of the country but is responsible for supplying 60 per cent of the requirement for wheat and rice of the country.

The services sector has performed significantly better and has come out to be as a major segment in contributing to its economic growth. Services sector has marked an impressive growth of more than 9% during FY2011. The contribution of services sector in GSDP (constant prices) of Punjab was around 42% during FY2011.

The state has a great potential for tourism. Tourism industry has been accorded as one of the key thrust areas in the state. With rich cultural tradition and heritage coupled with good infrastructure, the state has emerged as one of the favorable tourist destination. The state has provided various incentives under its Tourism policy such as tax incentives, single window clearance facility and provision of loans for Tourism related projects.

The government of Punjab has set constituted the Punjab Heritage & Tourism Promotion Board under chairmanship of Chief Minister. The state government has allocated grant of Rs. 100 crore, for preservation and maintenance of heritage buildings in annual budget for this fiscal.

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Bollywood & 21st Century

Mumbai, India’s entertainment capital and home to Bollywood, is one of the most prolific centers of film production in the world. Bollywood is not a name for the Indian filmmaking industry; it is a name for the country’s Hindi film industry. It is dream world for many strugglers who want to enter in this industry. Mumbai is the city of name,fame,money.  Films are made in various other languages in India, and each language’s industry carries its own name (such as “Tollywood” and “Kollywood”). According to study done by Assocham, “The Indian film industry” revenue is expected to grow by 56 per cent to Rs 12,800 crore by 2015, from Rs 8,190 crore last year due to increasing digitalisation of the sector. The digital revolution is visibly impacting the distribution and exhibition of films in India as the industry marches towards completion of 100 years with revenue projection of Rs 12,800 crore by 2015.   6 Bollywood award functions are totally glamorized and commercialized these days. The television rights for such shows come expensive. Apart from these rights, channels make other investments too: a curtain raiser episode and a red carpet special and several allied properties that help generate buzz and provide a month-long build-up to the final telecast. Every show today features top stars as hosts, large dance crews, gaudy costumes, pyrotechnics and at least one actor, often Akshay Kumar, making an entry aerially or on a motorbike. There is simply too much money riding on the show; it can’t afford to be an intellectual discourse. These film awards include National Film Awards, Filmfare Awards, IIFA Awards, Stardust Awards, Star Screen Awards, Zee Cine Awards and many more. Amongst all those film awards, National Film Awards and Filmfare Awards are the most prestigious and oldest award ceremonies. Both of them started in 1954. Filmfare awards are also referred as Indian Oscars i.e. similar to Oscar Awards in Hollywood. However the National Film awards are fetched by the Government of India under Directorate of Film Festivals. 8a Along with Filmfare and National Film Award, the other film awards which are held in India are Star Screen Awards and Stardust Awards. However, there are some award ceremonies which are held overseas (in different countries each year) to promote Indian films worldwide. Those include IIFA Awards, Zee Cine Awards and Global Indian Film Awards. These ceremonies are arranged lavishly with big sets, lavish music, beautiful colors and biggest Bollywood stars dancing on Bollywood numbers. Now a day, these award ceremonies are becoming the biggest attraction for Bollywood film lovers in abroad. Interesting Facts about Bollywood

  • Production-wise, Bollywood is the largest film industry in the world with over 1000 films produced every year.
  • Its movies are watched by almost 14 million Indians everyday.
  • Raja Harishchandra (1913) was the first silent feature film of India.
  • ‘Alam Ara’ – the first Indian sound film was released in 1931.
  • Kisan Kanya (1937) was the first colored movie produced in India.
  • ‘Kagaz ke Phool’ (1959) was the first cinemascope film of Bollywood.
  • The first 70 MM film of Bollywood was ‘Around the World’.
  • The first 3D movie in Hindi was ‘Shiva ka Insaaf’.
  • ‘Noorjahan’ (1931) was the first Indian English film.
  • Every year, Bollywood movies are celebrated in no less than 6 award functions.

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Carrer Opportunities in Health Spa and Resort Management

 

A Wellness concerned person should have

  • Professional Attitude
  • Calm under Pressure
  • Personal Hygiene/Grooming
  • Warm & Open Personality
  • Time Management
  • Desire to serve.

Career Opportunities

Individuals with specialized training and education in Health, Spa & Resort Management can expect a variety of career options and levels of leadership available to them in the industry, either directly working in a spa or working for an industry vendor or support service company.

 

  • Assistant Team Leader
  • Assistant Spa Manager
  • Spa Coordinator
  • Spa Software Trainer
  • Spa Director
  • Assistant General Manager
  • Spa Manager
  • Fitness manager
  • Yoga Instructor
  • Resort Manager
  • Resort Supervisor
  • Hotel or Resort operations director
  • Event Planner
  • Housekeeping manager

According to FICCI reports, Wellness services in India are projected to generate more than three million jobs by 2015. And definitely will have bright future ahead as wellness industry in growing in every sector whether its education, health, spa, hospitality etc.

FROM SPA TO SUCCESS

The Indian market of spa and wellness is witnessing great transformation in terms of locations also. Preferably, the spa owners have started penetrating into tier-II and III cities as these markets provide similar potential as their counterparts in the metros. Not only this, the spa and wellness centers are also exploring new venues for rejuvenation like malls, airports and hotels in different formats and models. These may vary from 15 to 30 minutes foot massage express spa to aday spa, or from medi spa to ayurvedicpanchkarma center, preferably suiting upon the customers.

According to recent FICCI PwC study, the wellness market in India is about Rs 490 billion and wellness services account for 40 per cent of this market. Spas, alternative therapies, ayurveda treatments and beauty services are expected to grow by 30 per cent. Despite the current economic slowdown which has impacted several sectors, the Indian wellness services market is expected to remain optimistic and has the potential to sustain its annual growth.

Challenges to overcome

The beauty salon and spa industry like any other industry faces certain challenges. Some of these challenges that are plaguing growth potential are lack of skilled manpower, unorganised training institutes, increased operational costs, etc.

Talking about the challenges in the wellness industry, RajanBawa, MD, Spa Treat says: “As far as our manpower is concerned we have sub divided it into the following categories. hair stylists, beauticians and body spa therapists. We provide one celebrity hair stylist to each of our franchisees. For beauticians, we provide in house training in Bhopal and our body spa therapists are further classified into three sub categories that we provide to all our franchisees.”

Apart from these, Spa Treat also faced challenge of initial funding, for which some financial institutions came forward in good measure and gave wings to the dreams of the brand.

 

RECOMMENDATIONS FOR MOVING THE INDUSTRY FORWARD

This section outlines a number of industry-level initiatives that could be pursued by the

Global Spa Summit, regional industry associations, and other industry organizations inorder to launch spas toward the forefront of the wellness movement.

 

  1. Develop a harmonized understanding of wellness terminology and concepts in relationto the industry

Although it is not necessary for all spa stakeholders to define wellness in exactly the same way, it would help reduce consumer confusion if, at the industry level, spas started thinking about and talking about wellness in a more coherent and harmonized manner. We recommend a few core principles:

  • We recommend embracing the idea of wellness as being multi-dimensional and holistic, incorporating dimensions of physical, mental, emotional, spiritual, social, and environmental wellness. This interpretation resonates with both the traditional and modern intellectual thinking regarding wellness; provides flexibility to various segments of the spa industry to pursue ventures under the wellness banner; and supports regional variations and interpretations.
  • We recommend embracing the concept of the illness-wellness continuum, developed by wellness pioneer Dr. John W. Travis. This model has been used as a framing concept for the wellness industry in this report, and it can be an effective tool in helping people ―get‖ wellness. It also allows individual spa entrepreneurs to map their customers and their product and service offerings along the continuum. One spa might decide to target healthy core wellness users, while another might find a niche in providing healing services to breast cancer survivors. Each customer is at a very different place on the spectrum, but the goal of any wellness provider will be to move that client to the right, to the highest level of wellness that customer can achieve.
  1. Promote and support ongoing conversations on wellness in the spa industry, as well as with other wellness sectors

 

Wellness opportunities are growing rapidly and will continue to change as they are shaped by societal and economic forces.

  • The GSS or other regional/international industry associations could sponsor ongoing wellness symposiums for the spa industry – even perhaps forming a ―global wellness institute – which might include periodic seminars, working groups, or education courses to facilitate conversation and learning about the various facets of wellness, as well as how different spas (or businesses in other wellness sectors) are interpreting the concept and bringing it to life.
  • Another valuable area of ongoing debate will be opportunities for the spa industry to collaborate with the beauty and anti-aging industry around wellness. In our interviews, we found wide disagreement about which elements of beauty and anti-aging should be considered as ―wellness. Perhaps efforts could focus on the areas where all can agree. All else equal, a ―well person is more beautiful, and effectively younger. Regardless of whether cosmetic dermatology products and services, or cosmetic surgery, fall under the ―wellness banner, they will be more effective and longer-lasting if the consumer is practicing other wellness lifestyle behaviors. Eating well and exercising will enhance the effects of liposuction. Adequate hydration and sunscreen use will prolong the effects of anti-aging skin treatments.
  • Yet another opportunity is to facilitate dialogue with the conventional medical industry by inviting medical doctors to experience spa facilities and programs, with the goal of introducing them to the idea of how these kinds of establishments can support consumers in making the lifestyle changes that doctors often recommend.
  1. Build a body of evidence-based consumer research that connects spa to wellness

There is a dearth of research on consumer segments, interests, and preferences for purchasing wellness-related offerings, and much of the research that does exist tends to focus only on the United States. In-depth consumer and marketing research – such as consumer surveys, focus groups, and so on – can be expensive and difficult for all but very large spa businesses to pursue. A critical mass of public sentiment and customer testimonials stating that an approach or treatment ―works– or makes consumers feel better, feel younger, or look better – can send a powerful message for potential new wellness consumers, especially if partnered with scientific studies Consumer research could be sponsored by regional/country industry associations, focusing on wellness consumers within specific markets and regions, and would be of benefit to many spa stakeholders, both within the region and beyond.

  1. Facilitate and publicize evidence-based/scientific research on wellness approaches

Research in the conventional, Western medical and bioscience community follows wellestablishedprotocols and procedures, focused around what is known as the ―scientificmethod. For the conventional medical community to widely accept, recommend, andprescribe spa-based treatments, they will need to ―see the data delivered byrigorously designed clinical trials, and then see the data duplicated in additional, similar trials. With the medical community on board, employers, insurers, and publichealth officials are likely to follow suit, which will offer spas increased access toinsurance reimbursement and wellness programs funded by employersandgovernments. Recognition by any and all of these opinion-leaders, in turn, has apositive influence on consumers.

 

  1. Support new industry research to raise awareness of and attract investment inwellness opportunities

Additional research is needed at the industry level to help spa business owners,investors, and others understand and pursue wellness industry opportunities. It can alsohelp the spa industry tap into larger pools of investment dollars, tap into governmentand public sector programs and funding, and become more confident in takingadvantage of wellness trends.Industry research areas that could be supported or facilitated by an organization likeGSS include the following:

  • Establish better benchmarks and metrics to report and track the financial performance of spa (and other wellness-related sectors and businesses like yoga, CAM, and so on). It continues to be difficult to attract institutional investors to wellness-related sectors because of the lack of data, the difficulties in establishing standardized performance indicators, and the resulting challenges indemonstrating what the opportunities are. Establishing better metrics for spa and other wellness sectors would facilitate higherlevels of investment and attention,leading to increased consolidation and specialization in the wellness industry.

Sponsor the development of Harvard-style case studies that explore examples of successful approaches and business models for developing, marketing, and selling wellness offerings through spas. This kind of research could raise awareness among spa business owners and investors about how the spa industry is already tapping into wellness trends, what kinds of financial returns or other results are being achieved, and also encourage creativity in exploring new wellness-oriented business models for the spa industry. Such case studies could also be employed as educational tools within spa management and hospitality management educational programs.

  1. Connect with wellness-related public sector organizations to leverage their resources

Several key sectors within the wellness cluster – including tourism as well as segments related to health and medicine – are actively promoted and managed by public sector agencies at the regional and national level. The spa industry has not traditionally had close connections with the public sector, and it often suffers from a lack of recognition by the public sector as an industry that provides valuable jobs and services. The spa industry would be well served by seeking to forge a closer connection and dialogue with government agencies that are overseeing key wellness segments.

  1. Teach spa therapists to understand and promote wellness

Spas that seek to develop more holistic and wellness-oriented service offerings fortheir customers will most likely require a stepped-up level of education and awarenesson the part of their spa therapists. Essentially, spa therapists will need to learn to ―talkthe talk – that is, they must understand the deeper principles and broader context ofwellness beyond the spa industry, as well as how spa fits within wellness-enhancingapproaches, and then be able to communicate these ideas to their clients. The GSSand other industry organizations could work with major spa therapist training schoolsto provide guidance on new curriculum that would address wellness concepts andteach spa therapists how to educate their customers in holistic wellness principles andbehaviors.

  1. Educate spa management on wellness concepts and business savvy

According to many spa stakeholders, one reason the spa industry has not yet actively pursued wellness market opportunities is that spa management, business owners, and investors are not necessarily well-attuned to wellness trends and/or do not yet have the business savvy to grow their business into these kinds of opportunities. Since spa is still a relatively new industry, it has not yet reached the level of managerial/entrepreneurial professionalization that exists in other, more mature industries (such as the hotel/hospitality sector), and many spa managers come from atherapeutic background and not a business background. Industry leaders, workingthrough GSS or other channels, could work more closely with the handful of spamanagement training programs/universities that exist to help shape the curriculum toreflect future market needs – for example, incorporating a ―wellness theorycomponent into the coursework; providing additional education on trends andoperational approaches in other wellness-related sectors (e.g., fitness, medicine,corporate wellness, etc.); and providing more extensive coursework on businessdevelopment, promotion, and marketing.

 

 

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Scope in Media and Entertainment

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Media plays very vital role in enhancing the personality of the society. At the Present Time, mass media courses are considered to be one of the best profession options and this is the reason why most of the candidates choose for best colleges. In the last numerous years, the media courses have absorbed lots of students and are gaining acceptance with every single day. It is very significant to choose the best mass media college in order to give complete strength to the career. Choosing the correct Media College is the only key to land for the right job.

Some of the best guidelines that helps students in choosing the right media college

One should prefer a media college that is accredited or certified by education bodies or various councils. It is always recommended to select the certified mass media college where one can get better exploration.

  • Always check the course contents of the course as there are several colleges which focus the curriculum on newspapers, advertising, television, online journalism, magazines and photography. So, one need to make a decision in which field one wants to enter. It is suggested that a candidate should join an institute in which one can get the working environment focused only on media.
  • One should choose a college in the practical education which is the first main concern and the practical training should include the handling of cameras, computers or other equipments that are quite essential in the mass media course.
  • Study about the preferred college and check out whether the professors of this college have some practical knowledge in real mass media, if they have it will be an advantage for the students.
  • There are various colleges available which provide the extensive training for students so that they get familiar with media hubs like newspapers, radio stations and TV stations. It will provide a great experience and knowledge to the students about the mass media.
  • There are several types of bachelor and master courses on mass media, so one should choose the best that suits them.
  • It is always better to pick a college that provides placement assistance to the students. Enquire about the college, if they provide this type of facility or not. There are various colleges available which provide the placement assistance to the eligible candidates.

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