Scope of Indian Hospitality Industry

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The Hospitality Industry is a broad category of fields within the service industry that includes lodging, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, management, marketing, and human resources etc.).

The global hotel industry generates approximately between 400 and 500 billion U.S. dollars in revenue each year, one third of that revenue is attributable to the United States. Some of the biggest hotel chains (groups) are the InterContinental Hotels Group, Marriott International, Hilton Worldwide, Accor, Starwood Hotels & Resorts, and the Wyndham Hotel Group. Three of the most important hotel performance indicators are the Average Daily Rate (ADR), the revenue per available room (RevPar), and the occupancy rate.

  • The Hospitality industry is the third-largest foreign exchange earner, accounting for 6.23% of India’s GDP and 8.78% of India’s total employment, according to a report by the Planning Commission.
  • Tourism in India is the largest service industry. The travel and tourism sector currently employs 49 million people, or 1 in every 10 jobs, and this is projected to increase to 58 million, or 1 in every 9.6 jobs by 2020.
  • Travel and tourism is a USD 32.7 billion business in India, according to industry estimates; in addition, the hospitality sector is sized at USD 23 billion and is expected to grow to US$ 36 billion by 2018.
  • It is expected that the hospitality sector will witness an inflow of USD 12.17 billion in investments over the next two years, according to market research company Technopak Advisors.
  • According to the Planning Commission, the hospitality sector creates more jobs per million rupees of investment than any other sector of the economy. The World Travel & Tourism Council (WTTC), which says India’s travel and tourism sector is expected to be the second-largest employer in the world, employing 40,37,000 people, directly or indirectly, by 2019.

MAJOR PLAYERS OF INDIAN HOSPITALITY INDUSTRY

  • ITDC Hotels
  • Hotel Corporation of India
  • Asian Hotels Limited
  • Hotel Leela Ventura
  • Oberoi Hotels
  • Indian Hotels Company Limited
  • ITC Hotels
  • Park Group of Hotels
  • Radisson Group of Hotels
  • Clarke Group of Hotels
  • Fortune hotels
  • Sarovar Hotels
  • Sheraton group of hotel

EMPLOYMENT OPPORTUNITIES

The hospitality industry is a labour intensive one and India has a large concentration of English speaking individuals, which prove as a catalyst in advancement and prosperity of the industry. Besides the regular jobs of a travel agent, tour guide, air hostess, chef, waiter and managers other opportunities await those who are keen on taking up a job in the sector. The new trends that have been emerging off late are as follows:

  • Floor Supervisor
  • Laundry Manager
  • Laundry Supervisor
  • Public Area Supervisor
  • Room Attendant

Finance & Accounts

  • Finance Controller
  • Revenue Manager
  • Credit Manager
  • Accountant
  • Night Auditor

 

Sales & Marketing

  • Director of Sales & Marketing
  • Sales Manger
  • Banquet Manager
  • Sales Executive

Reservation Executive

  • Event Managers
  • Captain
  • Room Attendant
  • Restaurant Attendant
  • Guest relations Officer

Other Departments

  • Human resource department
  • Maintenance & Engineering
  • Electronic data processing department
  • Communication department
  • Security department
  • Purchase department Stores

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Economic Benefits of Cinematic Tourism in Punjab

Economic benefits resulting from cinematic tourism can take a number of forms including:

1.Employment

Associated directly, such as tour guide or location manager VIP guest relation executive in hotels etc or in supporting industries like food production or retail suppliers.

  1. Increased spending

Increased spending in the community generated from visitors or tourism businesses,crew team can directly and indirectly promote the viability of local businesses.

  1. Economic diversification

Tourism operators can play a role in highlighting the broad prosperity that tourism can bring to a community and will contribute to a greater understanding and respect for the value of tourism.

Economic diversification is, for many communities, an insurance policy against hard times. By offering an additional means of income, tourism can support a community when a traditional industry is under financial pressure, particularly where that community relies heavily on a single industry.

  1. Infrastructure

Infrastructure including roads, parks, and other public spaces can be developed and improved both for visitors and local residents through increased tourism activity in a region. Tourism tends to encourage the development of multiple-use infrastructure that benefits the host community, including various means of transports, health care facilities, and sports centers, in addition to the hotels and high-end restaurants that cater to foreign visitors. The development of infrastructure has in turn induced the development of other directly productive activities.

Tourism can be a significant or even an essential part of the local economy. Because environment is a basic component of the tourism industry’s assets, tourism revenues are often used to measure the economic value of protected areas. There are other local revenues that are not easily quantified, as not all tourist expenditures are formally registered in the macro-economic statistics. Part of the tourism income comes from informal employment, such as street vendors and informal guides. The positive side of informal or unreported employment is that the money is returned to the local economy and has a great multiplier effect as it is spent over and over again. The World Travel and Tourism Council estimates that tourism generates an indirect contribution equal to 100 % of direct tourism expenditures.

Cinema is often welcome as an economy booster and generator of job markets. Any assessments of the local and national impact of ‘cinematic tourism’ have to be structurally and contextually specific: they have to explore the position commodified cultures occupy in collective imaginations outside their cradle, and the historical and economic relationship of the nation-states that ‘host’ them with the rest of the world.

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Scope of Cinematic Tourism in Punjab

The gross state domestic product (GSDP) of Punjab was US$ 54.1 billion in 2011-12. The average GSDP growth rate between 2004-05 to 2011-12, was about 14 per cent.

In the recent past, the city has witnessed its fair share of films and tinsel town stars. Over a dozen Hollywood, Bollywood, Pollywood (Punjabi cinema) movies have been shot in the picturesque locales of Chandigarh last year.The Punjab government has invested approximately Rs 100 crore for the media and entertainment industry this year.

Hollywood’s ‘Zero Dark Thirty’ was shot at PEC University of Technology, Sector 15 and in Manimajra in 2012. Besides, Bollywood’s ‘Son of Sardar’ or upcoming movie ‘BhaagMilkhaBhaag’ were also shot in the city last year.In the past, movies like ‘Joker’ starrer Akshay Kumar and Sonakshi Sinha, ‘Mere Brother kiDulhan’ starring Katrina Kaif and Inmran Khan, Sadian, Namaste London, Dosti, Shortcut, Fashion, Singh is King, Veer Zara were shot here and in the nearby areas of the city.

Interestingly, the City Beautiful is not only attracting film-makers but telefilms, TV serials, albums, documentaries, Ad-films, reality shows are also being shot here now.

With mountains, lakes, alluring gardens, wide roads, five star hotels and striking buildings, the City Beautiful has all locations for shooting. And, some of the favourite locations for shooting in Chandigarh are Rajiv Gandhi Chandigarh Technology Park (RGCTP), Sukhna Lake, Leisure Valley area, Panjab University, Sector-17 Plaza, Sukhna Wildlife Sanctuary, Airport, various roundabouts, markets, Sector-41 Hockey Stadium and nearby villages.

The city is a potential destination for film shootings and UT aims to capitalise on the booming cinema tourism industry in the country.

The setting up of Bollywood Facilitation Cell in 2009 has also eased the toilsome process of getting shooting clearance at various locations of the city.

Interestingly, Punjabi films are now also being released in other states such as Madhya Pradesh, Maharashtra, Rajasthan and Uttar Pradesh due to UFO digital technology bridging the geographical divide.

This has helped expand the audience base for Punjabi films and also encouraged several well known Punjabi film producers and actors to come forth and re-enter the industry with big ticket film offerings.

With the platform of almost 115 cinemas in the Punjab and surrounding regions of Haryana, Himachal Pradesh and Jammu and Kashmir, theatre owners are also reaping the benefits of the digitisation of films including higher footfalls in the theatre premises and enhanced advertising revenue earnings.

Punjabi film industry is currently churning out 40-45 films a year and getting growing recognition as the industry is witnessing a revenue growth of over Rs. 50 crore in recent years.

Punjab alone has 99 heritage sites. All these sites have been opened for shooting at nominal rates with a single window clearance. The state government provides 50% entertainment tax exemption for all films produced in Punjabi.Apart from this cinematic tourism, the administration will also promote religious tourism, freedom movement tourism, eco-tourism and heritage tourism and adventure tourism.

According to industry sources, in 2011, only 10 Punjabi films were released. This grew to more than double in 2012, when as many as 24 Punjabi films were released. And it is expected that as many as 40 Punjabi films are expected to be released in 2013.

Cinematic Tourism ,an emerging form of tourism is one of the most effective ways of redistributing wealth, by moving money into local economies from other parts of the country and overseas. It brings income into a community that would otherwise not be earned.

 

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Expansion of Tourism Sector

Tourism is a swiftly expanding sector in Punjab. Focusing on existing rich culture of the State, Punjab Government has decided to give a major fillip to tourism and promote rural tourism in the State. For the purpose, the Government has identified a cluster of four villages namely Katli, Bahadarpur, TibbaTapparian and Ranjitpura Bas in Rupnagar district which would be developed with the entire infrastructure needed to provide a new experience to the tourists visiting the State.

In order to tap the potential, there is a dire need to focus on certain key issues such as participation of local government, efficient tourism promotion and development programs, cooperation between local government and entrepreneurs and community support for tourism development are essential for successful tourism in Punjab.

Punjab tourism showed healthy 5.29 per cent growth in 2011 thanks to strong domestic arrivals. Punjab welcomed 10.11 million tourists in 2011 comparing to 10.05 million in 2010.

The growth for Punjab tourism primary came from domestic sector. There was 5 per cent increase in domestic tourists to Punjab.In 2010 Punjab saw 10.58 million domestic tourists in the state and in 2011 the number grew to 16.42 million. Foreign tourist arrivals increased merely 13,000 to 150,000 in 2011 comparing to 137,000 in 2010.

In past few years Punjab Heritage and Tourism Promotion Board has taken several steps to boost tourism in Punjab. Tourism board has chalked out plan to increase tourist activity in the state. Punjab is now one of the popular tourist destination in India.The construction of state-of-the-art ‘Virasat-e-Khalsa’ Conceived as a repository of the rich heritage of the Khalsa, showcasing the old history and culture of Punjab, the heritage complex has been built on a 100-acre site to emphasise the eternal message of the Sikh gurus. the budget of Rs 71.76 crore by Punjab government for the construction of state-of-the-art Virasat-e-Khalsa phase-II project .

Tallest victory tower ‘FatehBurj’ in the country is in Punjab. The 328-ft tower is dedicated to Baba Banda Singh Bahadur who had the distinction of establishing the Sikh rule in India in 1711. At 328-ft tall, it is taller than QutubMinar.

Majority of tourists to Punjab are pilgrims visiting Golden Temple in Amritsar. The Punjab Heritage and Tourism Promotion Board wants to promote other activities in the state like farm tourism, freedom trail that includes JaliawalaBagh etc.

Punjab is also trying to woo more pilgrims with the help of ‘Sikh circuit’ that includes several important pilgrim sites for Sikhs in the country. Punjab Heritage and Tourism Promotion Board along with Indian Railways is also planning to launch a train that will take you to major Sikh pilgrimage in the state.

Punjab Government has approved the ‘Sikh Circuit’ tourism plan of Rs. 250 crore for developing prominent Sikh religious places in the state.This project which would be undertaken on Central Financial Assistance (CFA) and PPP mode aims at developing the surroundings of prominent Sikh religious places in a holistic manner. all the three Sikh Takhts namely Sri Akal Takht, Sri Kesgarh Sahib and Dam Dama Sahib besides other gurdawaras and Sikh historic places at Amritsar, Anandpur Sahib, Fatehgarh Sahib, SultanpurLodhi, Dera Baba Nanak, ChhaparChiri and others would be covered under this Sikh Circuit tourism in the state for their further development and beautification.

The Punjab government has approved a project worth Rs 15 crore to turn Kartarpur (Jalandhar district) into a tourist destination under the 12th Five Year Plan, for the state’s ongoing ‘Sikh Circuit’ tourism plans. The project is formulated to widen the integrated infrastructure for religious tourism development and improve connectivity to the identified religious circuits.

There is also scope for heritage and cultural tourism. With the 262 acres Medicity coming up in Mohali there is a huge potential for medical tourism. The state is promoting farm tourism with good accessibility, already having 22 units operational.

There are plans to develop Mohali and Amritsar as trade fair hubs with the development of convention centres and trade fair halls. An area of 2000 acres around RanjitSagar Dam is available for tourism projects. lands will be provided for hotels to be developed on the islands on the lake. this area will be develop as a luxury tourism destination in a proper planned manner .

Entertainment city being developed near Ludhiana. Spread over 4400 acres it is intended to be an entertainment hub of north India.

Of the future projects -the Mohali, Amritsar and Machhiwala are the state’s three international airports. There is a domestic airport coming up in Bhatinda, the Ludhiana and Pathankot airports are being expanded. The state has a high road density of 133 km per 100 sq km.

Punjab government is putting up a lot of efforts to bring different varities of tourism with good infrastructure in the state but what is required is a effective tourism policy and awareness about the potential and large variety of tourism product ranging from art and craft to sports tourism, religious tourism to medical tourism, Adventure tourism to Lesiure, Rural to MICE tourism thereby attracting majority of different tourist in the state.

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Punjab Tourism

Punjab has a strong agricultural base and the highest consumer index. Punjab also has the highest infrastructure index. Punjab covers only two per cent of the land areas of the country but is responsible for supplying 60 per cent of the requirement for wheat and rice of the country.

There is a strong requirement of strategically planned tourism development with innovative outlook for tourism marketing. State is rich in art,culture and heritage .Amritsar has received award for ‘Best Heritage Walk’ for National Tourism Awards 2011-12 by Ministry of Tourism ,Government of India.

Punjab Heritage and Tourism Promotion Board has chalked out a route in the old city of Amritsar through its by-lanes to enable tourists and visitors to discover the 400-year old history of the city. This walk is a guided tour where one learns of the old town planning, traditional trade & craft and old bazaars. The intricately crafted wooden facades and doors along the route fascinate the tourists and provide a unique opportunity to the tourists to learn more about Amritsar’s history. This walk is an opportunity to feel part of this beautiful, sacred, vibrating, Guru Di Nagari. The walk has 14 pause points in its route. It is a varied composition of Colonial past, Hindu temples, Maharaja Ranjit Singh’s buildings and old bazaars etc.

The Indian state of Punjab is known for its cuisine, culture and history. Some of the main cities in Punjab are Amritsar, Jalandhar, Ludhiana and Patiala. Punjab’s public transportation network provides excellent tourist transportation. Tourists to Punjab can enjoy culture, ancient civilization, spirituality and history. Punjab has a rich religious history incorporating Sikhism, Islam and Hinduism. The royal Punjabi palaces, historic battle sites, shrines, temples and examples of Sikh architecture are notable attractions. Punjabi cuisine includes a wide range of both vegetarian and non-vegetarian dishes. Due to the scope and depth of Punjab’s history there are many places of interest.

Tourism is a swiftly expanding sector in Punjab. Focusing on existing rich culture of the State, Punjab Government has decided to give a major fillip to tourism and promote rural tourism in the State. For the purpose, the Government has identified a cluster of four villages namely Katli, Bahadarpur, TibbaTapparian and Ranjitpura Bas in Rupnagar district which would be developed with the entire infrastructure needed to provide a new experience to the tourists visiting the State.

Punjab Heritage and Tourism Promotion Board has chalked out a route in the old city of Amritsar through its by-lanes to enable tourists and visitors to discover the 400-year old history of the city. This walk is a guided tour where one learns of the old town planning, traditional trade & craft and old bazaars. The intricately crafted wooden facades and doors along the route fascinate the tourists and provide a unique opportunity to the tourists to learn more about Amritsar’s history. This walk is an opportunity to feel part of this beautiful, sacred, vibrating, Guru Di Nagari. The walk has 14 pause points in its route. It is a varied composition of Colonial past, Hindu temples, Maharaja Ranjit Singh’s buildings and old bazaars etc.

The Indian state of Punjab is known for its cuisine, culture and history. Some of the main cities in Punjab are Amritsar, Jalandhar, Ludhiana and Patiala. Punjab’s public transportation network provides excellent tourist transportation. Tourists to Punjab can enjoy culture, ancient civilization, spirituality and history. Punjab has a rich religious history incorporating Sikhism, Islam and Hinduism. The royal Punjabi palaces, historic battle sites, shrines, temples and examples of Sikh architecture are notable attractions. Punjabi cuisine includes a wide range of both vegetarian and non-vegetarian dishes. Due to the scope and depth of Punjab’s history there are many places of interest.

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Tourism of Punjab

Punjab is situated in northwestern India.Punjab is one of the most prosperous states in India. Largely agricultural, it was the area where modern methods of agriculture pesticides, fertilizers, canal-irrigation and farm machinery were used in the 1960s and 1970s to increase crop yields, bringing about a ‘Green Revolution’. Today, Punjab accounts for a large share of India’s wheat, rice and milk production.Punjab is the only state in India where followers of the Sikh religion are a majority. Pujabis are also known for their large-scale emigration to other parts of India and the world, especially to UK and Canada.

Punjab has a strong agricultural base and the highest consumer index. Punjab also has the highest infrastructure index. Punjab covers only two per cent of the land areas of the country but is responsible for supplying 60 per cent of the requirement for wheat and rice of the country.

The services sector has performed significantly better and has come out to be as a major segment in contributing to its economic growth. Services sector has marked an impressive growth of more than 9% during FY2011. The contribution of services sector in GSDP (constant prices) of Punjab was around 42% during FY2011.

The state has a great potential for tourism. Tourism industry has been accorded as one of the key thrust areas in the state. With rich cultural tradition and heritage coupled with good infrastructure, the state has emerged as one of the favorable tourist destination. The state has provided various incentives under its Tourism policy such as tax incentives, single window clearance facility and provision of loans for Tourism related projects.

The government of Punjab has set constituted the Punjab Heritage & Tourism Promotion Board under chairmanship of Chief Minister. The state government has allocated grant of Rs. 100 crore, for preservation and maintenance of heritage buildings in annual budget for this fiscal.

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Bollywood & 21st Century

Mumbai, India’s entertainment capital and home to Bollywood, is one of the most prolific centers of film production in the world. Bollywood is not a name for the Indian filmmaking industry; it is a name for the country’s Hindi film industry. It is dream world for many strugglers who want to enter in this industry. Mumbai is the city of name,fame,money.  Films are made in various other languages in India, and each language’s industry carries its own name (such as “Tollywood” and “Kollywood”). According to study done by Assocham, “The Indian film industry” revenue is expected to grow by 56 per cent to Rs 12,800 crore by 2015, from Rs 8,190 crore last year due to increasing digitalisation of the sector. The digital revolution is visibly impacting the distribution and exhibition of films in India as the industry marches towards completion of 100 years with revenue projection of Rs 12,800 crore by 2015.   6 Bollywood award functions are totally glamorized and commercialized these days. The television rights for such shows come expensive. Apart from these rights, channels make other investments too: a curtain raiser episode and a red carpet special and several allied properties that help generate buzz and provide a month-long build-up to the final telecast. Every show today features top stars as hosts, large dance crews, gaudy costumes, pyrotechnics and at least one actor, often Akshay Kumar, making an entry aerially or on a motorbike. There is simply too much money riding on the show; it can’t afford to be an intellectual discourse. These film awards include National Film Awards, Filmfare Awards, IIFA Awards, Stardust Awards, Star Screen Awards, Zee Cine Awards and many more. Amongst all those film awards, National Film Awards and Filmfare Awards are the most prestigious and oldest award ceremonies. Both of them started in 1954. Filmfare awards are also referred as Indian Oscars i.e. similar to Oscar Awards in Hollywood. However the National Film awards are fetched by the Government of India under Directorate of Film Festivals. 8a Along with Filmfare and National Film Award, the other film awards which are held in India are Star Screen Awards and Stardust Awards. However, there are some award ceremonies which are held overseas (in different countries each year) to promote Indian films worldwide. Those include IIFA Awards, Zee Cine Awards and Global Indian Film Awards. These ceremonies are arranged lavishly with big sets, lavish music, beautiful colors and biggest Bollywood stars dancing on Bollywood numbers. Now a day, these award ceremonies are becoming the biggest attraction for Bollywood film lovers in abroad. Interesting Facts about Bollywood

  • Production-wise, Bollywood is the largest film industry in the world with over 1000 films produced every year.
  • Its movies are watched by almost 14 million Indians everyday.
  • Raja Harishchandra (1913) was the first silent feature film of India.
  • ‘Alam Ara’ – the first Indian sound film was released in 1931.
  • Kisan Kanya (1937) was the first colored movie produced in India.
  • ‘Kagaz ke Phool’ (1959) was the first cinemascope film of Bollywood.
  • The first 70 MM film of Bollywood was ‘Around the World’.
  • The first 3D movie in Hindi was ‘Shiva ka Insaaf’.
  • ‘Noorjahan’ (1931) was the first Indian English film.
  • Every year, Bollywood movies are celebrated in no less than 6 award functions.

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