Bifurcation talk impacts MICE industry

The bifurcation of Andhra Pradesh has its own toll on the industry. One among the potential industries at the receiving end of the impact is the Meetings, Incentives, Conferencing and Exhibitions (MICE).

The market for MICE industry is estimated at about Rs.5,000 crore in India and Hyderabad is one of the most favored destinations for the industry. Unlike other cities, Hyderabad has well-developed infrastructure, skilled manpower, world class airport and convention centres including the state-of-the-art facility – the Hyderabad International Convention Centre (HICC).

However, owing to political uncertainty and lack of other proactive measures, the destination has lost many conferences in the recent past according to industry players. As per latest ratings of the International Conventions and Conferences Association (ICCA), Hyderabad was pushed behind other competing cities in the country. In contrast, India’s rank has gone up with 150 international meetings per annum and also one of the top 5 countries in Asia Pacific during 2012. Cities like Mumbai, Bangalore, Chennai have performed very well.

A couple of years ago, Hyderabad stood second next to New Delhi in India. As per the current ICCA rankings, Mumbai and Bangalore have taken second and third positions leaving Hyderabad in fourth place. Chennai is doing really well.

Hyderabad lost so many conferences in year 2013. Some organisers backed off due to issues related to Telangana and perceived disturbances in the last quarter of the calendar year 2013. We tried convincing them, but were not successful,” said Swetha Sharma, marketing director, HICC. The fear factor associated with the Telangana issue was clearly visible among the international entities evaluating Hyderabad, she added.

This apart, the noticeable decline can also be attributed to the inability of local government to match the subsidies and incentives being offered by other international destinations, according to Arjun Narnia, director of Hyderabad-based K.W. Conferences Pvt., Ltd.

“With the increasing costs and dipping sponsorships, the international associations are looking at venue cities with substantial support,” he said.

However, all is not lost. Right marketing and increased support to the conventions through government and private sector could substantially increase the MICE business, according to Vishalakshi. V, founder director of a Hyderabad-based company Identity which operates in the domain of destination marketing.

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Open Day Carrer Guidance Seminar -ITFT College Chandigarh

Worried about your carrier. which course to opt after 12th. So hurry up &register now  at come along with your parents.  nd avail food coupons.

ITFT College offers bachelors & masters degree course in service industry, media management, travel and tourism, health spa, education counselling . sor register  now and avail food coupons.

Career Guidance Seminar (2)

ITFT College- Carrer Guidance Seminar

Career Guidance SeminarI

ITFT College Chandigarh is organizing Open day Carrer Guidance for +2 students.

-Come along with your parents.

-Buses will be available at 9am from Sector 17, Chandigarh Near Hotel Taj Parking.

The Carrer Guidance program wil be held on Sunday 31st May 2015 at 10am at ITFT College, Eco City,Phase I2,New Chandigarh.

Register yourself for Open House held on 31 May 2015.

Sunday, May 31, 2015 from 10:00 AM to 1:00 PM (IST)

Advertisement Trends

It’s no secret that the ad tech industry has been changing at an increasingly rapid rate over the last few years. As marketers look to the year ahead and consider all the tools in their arsenal, change will be coming faster than ever. India’s purchasing power has improved significantly since the turn of the millennium. People are more aware of the products they buy, and marketers are constantly trying to provide the best deals to their current and potential clients. The advertising market is expected to grow to Rs 37,000 crore in 2014 from Rs 31,877 crore. The industry notched its first double-digit growth in three years in 2013 at 11.1 per cent.

  • In 2013, print emerged as the biggest contributor to the total advertising pie at 41.3 percent.
  • Magazines are projected to remain laggards, growing 5 per cent this year
  • TV trailing behind the print at 39 per cent, Advertising on television is projected to grow 15 per cent this year despite the introduction of a regulatory cap on the maximum advertising time on channels
  • Almost 75 per cent of the total TV advertising is concentrated over just threecategories – FMCG, Telecom and Auto
  • Radio had a good year in 2013, ringing in 18 per cent growth on the back of higher inventory sales across stations. It is expected to grow 15 per cent this year, helped by phase three FM radio rollout that will attract new local advertisers.
  • The digital medium is projected to remain the fastest growing segment, although the rate of growth may slip slightly to 29.5 per cent this year from 32.4 per cent last year. Outdoor advertising is projected to grow 8.2 per cent this year with transit media.4

The country’s consumer markets are projected to increase exponentially during 2005–2025, and in this period the total consumption in India is expected to grow fourfold, making it the world’s fifth largest consumer market by 2025. MGI expects India’s real gross domestic product (GDP) to increase at 7.3 per cent per annum through to 2025.

The biggest beneficiary of advertising spends in 2014 will be digital advertising which is expected to grow by 35 per cent over the Rs 3,042 crore spent in 2013, as per a report named ‘This Year, Next Year 2014’ by Group M, WPP group’s media planning and media buying division. The report states that TV advertising will also see a growth of 12.8 per cent in 2014, with print witnessing eight per cent growth as compared to four per cent in 2013. (, Advertising and Marketing Industry in India, June, 2014)

It’s 2016; media consumption in India has gone through many disruptive changes. We now have over 350 million internet users in India and about 80 per cent of the population is active through their smartphone devices. Online advertising in India is expected to grow at 40 per cent in FY 2013-’14 to reach Rs 2,938crore, according to the Digital Advertising in India report released by IAMAI and IMRB International. ( ,Article – Indian online ads )

India by the Numbers

  • 130 million: that’s the current estimate of mobile internet users in India
  • 250 million: expected number of Indian mobile internet users by 2015
  • 30% : ad inventory growth on the BuzzCity Network in India over the past year
  • 861 million: total number of mobile phones in India (second highest in the world, behind China)
  • 10% : the percentage of Indian mobile users who now have smartphones

It is expected that there will be more smartphones than humans around the world, and with consumers becoming constantly connected via mobile it has a great offering for marketers.(, Future of Mobile Marketing and Advertising in India).

FMCG sector accounted for 29% of the spends in 2013, followed by consumer durables which accounted for 22% of the spends in 2013 and retail which accounted for 12% of the spends in 2013.(, GroupM Says Digital Advertising In India Up 30% In 2013; Rs 3402 Cr Expected In 2014, Feb 12th, 2014)

Digital Investments, the world’s largest online retailer, has launched an advertising campaign in India. The company plans to spend about Rs 100–150 crore (US$ 16.68–25.02 million) on advertising in FY 2014–15

-Flipkart is planning a major push in its fashion lifestyle category that has brought with it a new demographic of online shoppers, including younger buyers in the age group of 20–27 years and those in tier II and III cities. (org, Advertising and Marketing Industry in India, June, 2014)


for more information visit media and entertainment institute in india





Financial Services-A segment of Indian Service Sector Industry

The services sector has been a great stimulus to the Indian economy accounting for 65 per cent of the gross domestic product (GDP), wherein the financial services segment has been a major contributor. The growth of the financial sector in India at present is nearly 8.5 per cent per year.

service industry management


Dominated by commercial banks which have over 60 per cent share of the total assets.

Through the Financial Inclusion Plan (FY 10–13), banking connectivity in the country has increased more than three-fold to 211,234 villages in 2013 from 67,694 at the beginning of the plan. India’s banking sector has the potential to become the fifth largest banking sector globally by 2020 and the third largest by 2025.

The cap on foreign direct investment (FDI) also looks likely to be increased from 26 per cent to 49 per cent. The Insurance Bill which has been approved by the Government of India and will in all possibility be cleared by the Parliament is expected to increase FDI inflows to US$ 10 million in the short term.

The regulatory agency which oversees the functioning of stock markets is the Securities and Exchange Board of India (SEBI), which is located in Bombay.

The Reserve Bank of India (RBI) has bought a net of $5.8 billion US dollars from the market in April, taking total net purchases to more than $25 billion in September 2013. The central bank is buying US dollar aggressively to serve twin purposes: to prevent an appreciation of the rupee, and to build foreign exchange reserves which contracted last year amid rating downgrade fears that triggered panic selling by overseas investors.

India’s foreign exchange reserves rose $203 million in the week to June 6 as Reserve Bank of India purchased dollars from the foreign exchange market to prevent volatility in exchange rate amid strong dollar inflows. The reserves rose to $312.586 billion, breaking a two week’s consecutive fall.

It is expected to become the fifth largest banking sector in the world by 2020 and the third largest by 2025, according to a joint report by KPMG–CII.

Bank credit is expected to grow at a compound annual growth rate (CAGR) of 17 per cent in the medium term leading to better credit penetration.

The insurance sector also has bright times ahead. Life Insurance Council, the industry body of life insurers in India, has estimated a CAGR of 12–15 per cent over the next few years for the segment, with the country’s insurable population projected to touch 750 million by FY 2020.

Financial service institutions in India are struggling to retain their competitiveness and to align their business models to the rapidly changing circumstances. Forward-looking organisations are seeing the shake-up as a once in a generation opportunity to redefine their strategies and business models, when the competitive structure of their industries are relatively open to change.

Education – Employment – Entrepreneurship

ITFT – Institute of Technology & Future Management Trends. It is a Centre for excellence for Research, Academic & Skills Development for Service Industry Management is running a Service industry Course under bachelors and masters degree program.

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Welcome to ITFT College – New Chandigarh Campus

ITFT’s predominant focus revolves around coaching its students to keep up with the domestic and global competitive market! We like to mention ourselves as an educational sanctuary cultivating budding professionals for the real corporate world

The ITFT Education Group predominantly offers various Bachelor’s and Master’s University Degree courses related to the Service Industry segments like Airlines, Tourism, Hospitality, Media Entertainment, IT, Management, Events, Commerce etc. Besides we are actively involved in various Institutional Social Responsibility programmes for rural , tribal and weaker section Youth , Defence personnel resettlement , Urban and Poverty Alleviation, Vocational Training, Women and Child Development Programme, NRI studies-Pre Departure Training, Corporate Training and Workshops, and many other need based programmes and activities.

Top Tech Advancements Changing the Face of Education

There is no doubt that technology has become heavily integrated into our everyday lives. There is almost no escaping it. We rely on our cell phones and laptops for everything whether it be finding a recipe for dinner or researching the hottest stocks.

Education has also been heavily influenced by the integration of technology as it is fast becoming the only way to reach students. In addition to the use and promotion of several LMS, there have been several other tech advancements that have forever changed the face of education. The top 5 of these tech advancements include:

Social Media

While the use of social media in classrooms has raised a bit of alarm, the overall benefits of using social media for outweigh the detriments. By using social media platforms, such as Facebook and Twitter, in the classroom teachers have seen an increase in grades and classroom participation – even less sociable students have become more participatory. As social media becomes more prevalent in the everyday lives of students, teachers will have to integrate the platforms into the classroom if they wish to keep their students engaged.

Online Classrooms

Not everyone has the schedule that fits into the traditional university setting. For years, those that were unable to obtain a college degree through traditional means were simply left to do without. However, since the start of online degree programs, thousands have been able to pursue the degrees they want on their own time, affording them the opportunity to pursue more financially stable degrees.


Classrooms are becoming more technologically involved than ever before. In fact, most students can’t even remember walking in to a classroom that didn’t have a computer or some piece of technology that was used on a regular basis. Tablets not only offer students the chance to browse for information in quick fashions, but they also allow them to more easily collaborate on projects and become more engaged in their learning process. They have become exceptional tools that soon every classroom will strive to have.


Schools have long battled the use of cell phones in school; however, the smartphone, like the tablet, have had different receptions. In addition to providing access to social media platforms which allow students to more freely interact, they also provide easy access to useful information which betters a child’s overall learning experience. They also offer numerous apps designed to help students better budget their time and create more efficient schedules to complete their school work.

Free Online Resources

Access to education online has by far been the biggest advancement in education. Like never before, students are able to access any type of information about any subject matter they choose. Wikipedia, YouTube, and numerous others forums have bettered the learning experience and allowed student access to resources necessary to supplement their own education.

As we continue to build upon our technological age, the use of the internet and different gadgets in the classroom will only become more and more prevalent. The classrooms that survive and thrive will be those that aren’t afraid to push the envelope and integrate current technologies into their curriculum

ITFT College offers Masters in Education & Counselling Management. You would be trained to empower others to develop a flexible & an optimistic perspective towards things.

for more information visit masters in education and counselling management