Category Archives: hospitality and tourism institute

Travel Tourism, Hospitality and Aviation Industry in India

Travel Tourism, Hospitality and Aviation Industry as a subject is new. These three are fast emerging subjects and a promising Service Industry.

However, the fulfilment of the goal of the subject remained far behind due to shortages of required human resources. Several Vocational Institutions are backbone in contributing to fill up the gap of the‘Urgent Industry Needs and Snail Pace Supplies of Qualified Human Resources’. On the other hand, in country like India, the unemployment rate and development disparity is increasing due to insufficient and incompetent government policy which gives thrust to mushrooming growth of private players in grooming human resources as per the Industry’s needs.

As per the reports, in 2015 the travel and tourism sector contributed Rs8.22 trillion or 7% of India’s gross domestic product (GDP) and 37.4 million jobs—almost 9% of total employment which is awesomely becoming a giant employment provider in developing country like India.

It is predicted to rise by 6.5 % P.A. for at-least decade upto Rs.4337.8 Billion in 2025 (6.9% growth). The reports also claimed that this sector has the potential to provide 46 Million employments to India’s economy. The government policy will also play an important role to fulfil this prediction. Yes, India has the resources and the potential to create services and employment in this sector. Several potential tourist destinations remain untouched and unknown to potential tourist because of the lack of support and policies from government. But, the concern is whether the ruling government and locals extends their helping hands through proper policies and goals to achieve as expected and consciously look into in implementation of the same. The judicious exploitation of the natural gifts of the nation needs a conscious and sincere efforts.

Therefore, at this juncture, where unemployment leads to strife and disturbs peaceful co-existence of nation,Travel Tourism, Hospitality and Aviationas anemployment driven subject, along with Vocational Institution plays a pivotal role in transforming unskilled labor to SKILLED human resource, providing services to customers and employing the mass.

 

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service industry management

Article- Career in the Hospitality Industry

From the renaissance era to modern era of 21st century the inception of the hospitality concept surfaced and became a commercial endeavor. Now it’s not limited to just a room and board, the industry has morphed into a multitrillion dollar global enterprise.

The hospitality industry encompasses primarily of lodging, food service, and travel and tourism sector. The lodging segment includes hotels, motels, casinos, resorts, bed and breakfast operations. The food service operations consists of quick service restaurants, institutional food service operations, full-service restaurants, lodging food service just to name a few. The travel and tourism sector includes airlines, cruise lines, tour operations, and tourist bureaus. Other areas of the hospitality industry include event venues, conference and convention centers, consulting firms, and clubs.

Before intruding into industry one need to be clear about industry, its work culture and most important about one’s own personality that will he/she be able to cope up with things?

Are you ready to take the plunge in the hospitality industry?

Do you have a vibrant, outgoing, and upbeat personality?

Do you have the drive and energy to persevere?

Are you a leader?

Are you a team player?

Do you feel a sense of fulfillment when extending a helping hand to others?

Do you enjoy meeting people from different walks of life?

Do you love to travel?

Do you acclimatize well to change?

There are some of the necessary personality traits, skills, and qualities to thrive in this line of work. No two days are alike in the hospitality industry; each day brings an array of challenges. Hospitality employees strive to anticipate customer needs, exceed expectations, and pursue excellence. These service qualities are vital for hospitality professionals to exude in the field.

  • There are numerous career choices in the hospitality industry. Typically, entry level positions are procured in operations. A lodging sector entry level position may be attained in front office or food and beverage operations. These positions are also available in other areas such as sales and marketing, sales and catering, finance and accounting, or human resource departments.
  • Middle management opportunities in the lodging and food service sector include executive positions, and typically are titled Assistant Manager or Supervisor.
  • In recent years, there is a growing demand for nouveau careers within the industry; titles such as revenue managers, asset managers, real estate developers, sustainability managers, event planners, search engine optimization and social media specialists are on the rise.
  • Climbing up the career ladder from middle management to upper management positions means attaining a job title, namely, a Director, General Manager, Chief Financial Officer, Vice President or even President. These positions require a number of years of work experience. Planning, coordinating, communicating, and directing, controlling and decision making are management skills expected of most middle and senior managers.

So, hospitality sector opens a wide range of job opportunities from graduates to post graduates, from fresher’s to experienced in this perennial industry.

for more information visit travel and tourism institute in india

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Tourism Growth and Sustainable Environment

Tourism is the fastest growing industry in the world as well as the one of the world’s most competitive one. India’s travel and tourism economy is poised to grow 7.5% in 2015 over last year, exceeding the 6.9% growth that the global forum has predicted for the South Asian region.

The third-largest sub- segment of the services sector comprising trade, repair services, hotels and restaurants contributed nearly US$ 187.9 billion or 12.5 per cent to the Gross Domestic Product (GDP) in 2014-15, while growing the fastest at 11.7 per cent Compound Annual Growth Rate (CAGR) over the period 2011-12 to 2014-15.

Tourism in India has significant potential considering the rich cultural and historical heritage, variety in ecology, terrains and places of natural beauty spread across the country. Tourism is also a potentially large employment generator besides being a significant source of foreign exchange for the country. The industry is expected to generate 13.45 million jobs across sub-segments such as Restaurants (10.49 million jobs), Hotels (2.3 million jobs) and Travel Agents/Tour Operators (0.66 million). India has moved up 13 positions to 52nd rank from 65th in Tourism & Travel competitive index. The sector had the potential to contribute 46 million jobs to the India economy by 2025.

All these figures show the growing market as well as the role being played by tourism in the economies of the nations. India has still more potential to attract foreign tourists as well as encourage domestic tourism.

Sustainability’ is the catchword of the new millennium. As one of Victoria’s larger industries, and a sector heavily reliant on natural assets as its product, tourism not only contributes to the problem, but it could become a major casualty of a failure to address the issues. However, the broader notion of sustainability goes beyond traditional ‘green’ elements. The World Tourism Organisation defines ‘sustainable tourism’ as “tourism which meets the needs of the present tourist and host regions,while protecting and enhancing opportunities for the future”. The broader notion of sustainability not only encompasses the environmental, but also the economic and socio-cultural aspects of the industry.

Consumer trends in travel have been steadily moving away from overcrowded, polluted, and culturally homogenous experiences. The new traveller ethic recognizes the need to protect finite resources and indigenous cultures. Sustainable delivery of services to meet the needs of visitors requires careful consideration of the desires and identity of local communities.

In fact, attractions and facilities that reflect the personality and heritage of an area are much more likely to be accepted by its residents. The ‘greening’ of your business also has marketing benefits, especially in attracting the rapidly growing market of environmentally-conscious visitors.

Tourism can also be a driving force for conservation,enhancement and interpretation of the natural and cultural environment – directly through raising awareness, and through the generation of funds to support projects. Therefore Sustainability should be important to all tourism enterprises, regardless of size or market orientation.

for more information visit travel and tourism institutes in india

 

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Scope of Indian Hospitality Industry

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The Hospitality Industry is a broad category of fields within the service industry that includes lodging, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, management, marketing, and human resources etc.).

The global hotel industry generates approximately between 400 and 500 billion U.S. dollars in revenue each year, one third of that revenue is attributable to the United States. Some of the biggest hotel chains (groups) are the InterContinental Hotels Group, Marriott International, Hilton Worldwide, Accor, Starwood Hotels & Resorts, and the Wyndham Hotel Group. Three of the most important hotel performance indicators are the Average Daily Rate (ADR), the revenue per available room (RevPar), and the occupancy rate.

  • The Hospitality industry is the third-largest foreign exchange earner, accounting for 6.23% of India’s GDP and 8.78% of India’s total employment, according to a report by the Planning Commission.
  • Tourism in India is the largest service industry. The travel and tourism sector currently employs 49 million people, or 1 in every 10 jobs, and this is projected to increase to 58 million, or 1 in every 9.6 jobs by 2020.
  • Travel and tourism is a USD 32.7 billion business in India, according to industry estimates; in addition, the hospitality sector is sized at USD 23 billion and is expected to grow to US$ 36 billion by 2018.
  • It is expected that the hospitality sector will witness an inflow of USD 12.17 billion in investments over the next two years, according to market research company Technopak Advisors.
  • According to the Planning Commission, the hospitality sector creates more jobs per million rupees of investment than any other sector of the economy. The World Travel & Tourism Council (WTTC), which says India’s travel and tourism sector is expected to be the second-largest employer in the world, employing 40,37,000 people, directly or indirectly, by 2019.

MAJOR PLAYERS OF INDIAN HOSPITALITY INDUSTRY

  • ITDC Hotels
  • Hotel Corporation of India
  • Asian Hotels Limited
  • Hotel Leela Ventura
  • Oberoi Hotels
  • Indian Hotels Company Limited
  • ITC Hotels
  • Park Group of Hotels
  • Radisson Group of Hotels
  • Clarke Group of Hotels
  • Fortune hotels
  • Sarovar Hotels
  • Sheraton group of hotel

EMPLOYMENT OPPORTUNITIES

The hospitality industry is a labour intensive one and India has a large concentration of English speaking individuals, which prove as a catalyst in advancement and prosperity of the industry. Besides the regular jobs of a travel agent, tour guide, air hostess, chef, waiter and managers other opportunities await those who are keen on taking up a job in the sector. The new trends that have been emerging off late are as follows:

  • Floor Supervisor
  • Laundry Manager
  • Laundry Supervisor
  • Public Area Supervisor
  • Room Attendant

Finance & Accounts

  • Finance Controller
  • Revenue Manager
  • Credit Manager
  • Accountant
  • Night Auditor

 

Sales & Marketing

  • Director of Sales & Marketing
  • Sales Manger
  • Banquet Manager
  • Sales Executive

Reservation Executive

  • Event Managers
  • Captain
  • Room Attendant
  • Restaurant Attendant
  • Guest relations Officer

Other Departments

  • Human resource department
  • Maintenance & Engineering
  • Electronic data processing department
  • Communication department
  • Security department
  • Purchase department Stores

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Scope of Cinematic Tourism in Punjab

The gross state domestic product (GSDP) of Punjab was US$ 54.1 billion in 2011-12. The average GSDP growth rate between 2004-05 to 2011-12, was about 14 per cent.

In the recent past, the city has witnessed its fair share of films and tinsel town stars. Over a dozen Hollywood, Bollywood, Pollywood (Punjabi cinema) movies have been shot in the picturesque locales of Chandigarh last year.The Punjab government has invested approximately Rs 100 crore for the media and entertainment industry this year.

Hollywood’s ‘Zero Dark Thirty’ was shot at PEC University of Technology, Sector 15 and in Manimajra in 2012. Besides, Bollywood’s ‘Son of Sardar’ or upcoming movie ‘BhaagMilkhaBhaag’ were also shot in the city last year.In the past, movies like ‘Joker’ starrer Akshay Kumar and Sonakshi Sinha, ‘Mere Brother kiDulhan’ starring Katrina Kaif and Inmran Khan, Sadian, Namaste London, Dosti, Shortcut, Fashion, Singh is King, Veer Zara were shot here and in the nearby areas of the city.

Interestingly, the City Beautiful is not only attracting film-makers but telefilms, TV serials, albums, documentaries, Ad-films, reality shows are also being shot here now.

With mountains, lakes, alluring gardens, wide roads, five star hotels and striking buildings, the City Beautiful has all locations for shooting. And, some of the favourite locations for shooting in Chandigarh are Rajiv Gandhi Chandigarh Technology Park (RGCTP), Sukhna Lake, Leisure Valley area, Panjab University, Sector-17 Plaza, Sukhna Wildlife Sanctuary, Airport, various roundabouts, markets, Sector-41 Hockey Stadium and nearby villages.

The city is a potential destination for film shootings and UT aims to capitalise on the booming cinema tourism industry in the country.

The setting up of Bollywood Facilitation Cell in 2009 has also eased the toilsome process of getting shooting clearance at various locations of the city.

Interestingly, Punjabi films are now also being released in other states such as Madhya Pradesh, Maharashtra, Rajasthan and Uttar Pradesh due to UFO digital technology bridging the geographical divide.

This has helped expand the audience base for Punjabi films and also encouraged several well known Punjabi film producers and actors to come forth and re-enter the industry with big ticket film offerings.

With the platform of almost 115 cinemas in the Punjab and surrounding regions of Haryana, Himachal Pradesh and Jammu and Kashmir, theatre owners are also reaping the benefits of the digitisation of films including higher footfalls in the theatre premises and enhanced advertising revenue earnings.

Punjabi film industry is currently churning out 40-45 films a year and getting growing recognition as the industry is witnessing a revenue growth of over Rs. 50 crore in recent years.

Punjab alone has 99 heritage sites. All these sites have been opened for shooting at nominal rates with a single window clearance. The state government provides 50% entertainment tax exemption for all films produced in Punjabi.Apart from this cinematic tourism, the administration will also promote religious tourism, freedom movement tourism, eco-tourism and heritage tourism and adventure tourism.

According to industry sources, in 2011, only 10 Punjabi films were released. This grew to more than double in 2012, when as many as 24 Punjabi films were released. And it is expected that as many as 40 Punjabi films are expected to be released in 2013.

Cinematic Tourism ,an emerging form of tourism is one of the most effective ways of redistributing wealth, by moving money into local economies from other parts of the country and overseas. It brings income into a community that would otherwise not be earned.

 

for more information visit travel and tourism institute in india

 

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Expansion of Tourism Sector

Tourism is a swiftly expanding sector in Punjab. Focusing on existing rich culture of the State, Punjab Government has decided to give a major fillip to tourism and promote rural tourism in the State. For the purpose, the Government has identified a cluster of four villages namely Katli, Bahadarpur, TibbaTapparian and Ranjitpura Bas in Rupnagar district which would be developed with the entire infrastructure needed to provide a new experience to the tourists visiting the State.

In order to tap the potential, there is a dire need to focus on certain key issues such as participation of local government, efficient tourism promotion and development programs, cooperation between local government and entrepreneurs and community support for tourism development are essential for successful tourism in Punjab.

Punjab tourism showed healthy 5.29 per cent growth in 2011 thanks to strong domestic arrivals. Punjab welcomed 10.11 million tourists in 2011 comparing to 10.05 million in 2010.

The growth for Punjab tourism primary came from domestic sector. There was 5 per cent increase in domestic tourists to Punjab.In 2010 Punjab saw 10.58 million domestic tourists in the state and in 2011 the number grew to 16.42 million. Foreign tourist arrivals increased merely 13,000 to 150,000 in 2011 comparing to 137,000 in 2010.

In past few years Punjab Heritage and Tourism Promotion Board has taken several steps to boost tourism in Punjab. Tourism board has chalked out plan to increase tourist activity in the state. Punjab is now one of the popular tourist destination in India.The construction of state-of-the-art ‘Virasat-e-Khalsa’ Conceived as a repository of the rich heritage of the Khalsa, showcasing the old history and culture of Punjab, the heritage complex has been built on a 100-acre site to emphasise the eternal message of the Sikh gurus. the budget of Rs 71.76 crore by Punjab government for the construction of state-of-the-art Virasat-e-Khalsa phase-II project .

Tallest victory tower ‘FatehBurj’ in the country is in Punjab. The 328-ft tower is dedicated to Baba Banda Singh Bahadur who had the distinction of establishing the Sikh rule in India in 1711. At 328-ft tall, it is taller than QutubMinar.

Majority of tourists to Punjab are pilgrims visiting Golden Temple in Amritsar. The Punjab Heritage and Tourism Promotion Board wants to promote other activities in the state like farm tourism, freedom trail that includes JaliawalaBagh etc.

Punjab is also trying to woo more pilgrims with the help of ‘Sikh circuit’ that includes several important pilgrim sites for Sikhs in the country. Punjab Heritage and Tourism Promotion Board along with Indian Railways is also planning to launch a train that will take you to major Sikh pilgrimage in the state.

Punjab Government has approved the ‘Sikh Circuit’ tourism plan of Rs. 250 crore for developing prominent Sikh religious places in the state.This project which would be undertaken on Central Financial Assistance (CFA) and PPP mode aims at developing the surroundings of prominent Sikh religious places in a holistic manner. all the three Sikh Takhts namely Sri Akal Takht, Sri Kesgarh Sahib and Dam Dama Sahib besides other gurdawaras and Sikh historic places at Amritsar, Anandpur Sahib, Fatehgarh Sahib, SultanpurLodhi, Dera Baba Nanak, ChhaparChiri and others would be covered under this Sikh Circuit tourism in the state for their further development and beautification.

The Punjab government has approved a project worth Rs 15 crore to turn Kartarpur (Jalandhar district) into a tourist destination under the 12th Five Year Plan, for the state’s ongoing ‘Sikh Circuit’ tourism plans. The project is formulated to widen the integrated infrastructure for religious tourism development and improve connectivity to the identified religious circuits.

There is also scope for heritage and cultural tourism. With the 262 acres Medicity coming up in Mohali there is a huge potential for medical tourism. The state is promoting farm tourism with good accessibility, already having 22 units operational.

There are plans to develop Mohali and Amritsar as trade fair hubs with the development of convention centres and trade fair halls. An area of 2000 acres around RanjitSagar Dam is available for tourism projects. lands will be provided for hotels to be developed on the islands on the lake. this area will be develop as a luxury tourism destination in a proper planned manner .

Entertainment city being developed near Ludhiana. Spread over 4400 acres it is intended to be an entertainment hub of north India.

Of the future projects -the Mohali, Amritsar and Machhiwala are the state’s three international airports. There is a domestic airport coming up in Bhatinda, the Ludhiana and Pathankot airports are being expanded. The state has a high road density of 133 km per 100 sq km.

Punjab government is putting up a lot of efforts to bring different varities of tourism with good infrastructure in the state but what is required is a effective tourism policy and awareness about the potential and large variety of tourism product ranging from art and craft to sports tourism, religious tourism to medical tourism, Adventure tourism to Lesiure, Rural to MICE tourism thereby attracting majority of different tourist in the state.

for more information visit travel and tourism institute in india

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Punjab Tourism

Punjab has a strong agricultural base and the highest consumer index. Punjab also has the highest infrastructure index. Punjab covers only two per cent of the land areas of the country but is responsible for supplying 60 per cent of the requirement for wheat and rice of the country.

There is a strong requirement of strategically planned tourism development with innovative outlook for tourism marketing. State is rich in art,culture and heritage .Amritsar has received award for ‘Best Heritage Walk’ for National Tourism Awards 2011-12 by Ministry of Tourism ,Government of India.

Punjab Heritage and Tourism Promotion Board has chalked out a route in the old city of Amritsar through its by-lanes to enable tourists and visitors to discover the 400-year old history of the city. This walk is a guided tour where one learns of the old town planning, traditional trade & craft and old bazaars. The intricately crafted wooden facades and doors along the route fascinate the tourists and provide a unique opportunity to the tourists to learn more about Amritsar’s history. This walk is an opportunity to feel part of this beautiful, sacred, vibrating, Guru Di Nagari. The walk has 14 pause points in its route. It is a varied composition of Colonial past, Hindu temples, Maharaja Ranjit Singh’s buildings and old bazaars etc.

The Indian state of Punjab is known for its cuisine, culture and history. Some of the main cities in Punjab are Amritsar, Jalandhar, Ludhiana and Patiala. Punjab’s public transportation network provides excellent tourist transportation. Tourists to Punjab can enjoy culture, ancient civilization, spirituality and history. Punjab has a rich religious history incorporating Sikhism, Islam and Hinduism. The royal Punjabi palaces, historic battle sites, shrines, temples and examples of Sikh architecture are notable attractions. Punjabi cuisine includes a wide range of both vegetarian and non-vegetarian dishes. Due to the scope and depth of Punjab’s history there are many places of interest.

Tourism is a swiftly expanding sector in Punjab. Focusing on existing rich culture of the State, Punjab Government has decided to give a major fillip to tourism and promote rural tourism in the State. For the purpose, the Government has identified a cluster of four villages namely Katli, Bahadarpur, TibbaTapparian and Ranjitpura Bas in Rupnagar district which would be developed with the entire infrastructure needed to provide a new experience to the tourists visiting the State.

Punjab Heritage and Tourism Promotion Board has chalked out a route in the old city of Amritsar through its by-lanes to enable tourists and visitors to discover the 400-year old history of the city. This walk is a guided tour where one learns of the old town planning, traditional trade & craft and old bazaars. The intricately crafted wooden facades and doors along the route fascinate the tourists and provide a unique opportunity to the tourists to learn more about Amritsar’s history. This walk is an opportunity to feel part of this beautiful, sacred, vibrating, Guru Di Nagari. The walk has 14 pause points in its route. It is a varied composition of Colonial past, Hindu temples, Maharaja Ranjit Singh’s buildings and old bazaars etc.

The Indian state of Punjab is known for its cuisine, culture and history. Some of the main cities in Punjab are Amritsar, Jalandhar, Ludhiana and Patiala. Punjab’s public transportation network provides excellent tourist transportation. Tourists to Punjab can enjoy culture, ancient civilization, spirituality and history. Punjab has a rich religious history incorporating Sikhism, Islam and Hinduism. The royal Punjabi palaces, historic battle sites, shrines, temples and examples of Sikh architecture are notable attractions. Punjabi cuisine includes a wide range of both vegetarian and non-vegetarian dishes. Due to the scope and depth of Punjab’s history there are many places of interest.

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for more information visit travel and tourism colleges in india