Category Archives: media college in chandigarh

Admission Open in ITFT College Chandigarh

The ITFT Education Group predominantly offers various Bachelor’s and Master’s University Degree courses   related to the Service Industry segments like Airlines, Tourism, Hospitality,Health-Spa & Resort Management, Media Entertainment, IT, Management, Rural Services etc.

We at the ITFT Education Group- New Chandigarh focus on Service Industry Research,Academics and Skills development with the most valuable inputs from the Corporate sector to overcome skills gaps and ready to induct trained youth as per Corporate requirements.


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Bollywood & 21st Century

Mumbai, India’s entertainment capital and home to Bollywood, is one of the most prolific centers of film production in the world. Bollywood is not a name for the Indian filmmaking industry; it is a name for the country’s Hindi film industry. It is dream world for many strugglers who want to enter in this industry. Mumbai is the city of name,fame,money.  Films are made in various other languages in India, and each language’s industry carries its own name (such as “Tollywood” and “Kollywood”). According to study done by Assocham, “The Indian film industry” revenue is expected to grow by 56 per cent to Rs 12,800 crore by 2015, from Rs 8,190 crore last year due to increasing digitalisation of the sector. The digital revolution is visibly impacting the distribution and exhibition of films in India as the industry marches towards completion of 100 years with revenue projection of Rs 12,800 crore by 2015.   6 Bollywood award functions are totally glamorized and commercialized these days. The television rights for such shows come expensive. Apart from these rights, channels make other investments too: a curtain raiser episode and a red carpet special and several allied properties that help generate buzz and provide a month-long build-up to the final telecast. Every show today features top stars as hosts, large dance crews, gaudy costumes, pyrotechnics and at least one actor, often Akshay Kumar, making an entry aerially or on a motorbike. There is simply too much money riding on the show; it can’t afford to be an intellectual discourse. These film awards include National Film Awards, Filmfare Awards, IIFA Awards, Stardust Awards, Star Screen Awards, Zee Cine Awards and many more. Amongst all those film awards, National Film Awards and Filmfare Awards are the most prestigious and oldest award ceremonies. Both of them started in 1954. Filmfare awards are also referred as Indian Oscars i.e. similar to Oscar Awards in Hollywood. However the National Film awards are fetched by the Government of India under Directorate of Film Festivals. 8a Along with Filmfare and National Film Award, the other film awards which are held in India are Star Screen Awards and Stardust Awards. However, there are some award ceremonies which are held overseas (in different countries each year) to promote Indian films worldwide. Those include IIFA Awards, Zee Cine Awards and Global Indian Film Awards. These ceremonies are arranged lavishly with big sets, lavish music, beautiful colors and biggest Bollywood stars dancing on Bollywood numbers. Now a day, these award ceremonies are becoming the biggest attraction for Bollywood film lovers in abroad. Interesting Facts about Bollywood

  • Production-wise, Bollywood is the largest film industry in the world with over 1000 films produced every year.
  • Its movies are watched by almost 14 million Indians everyday.
  • Raja Harishchandra (1913) was the first silent feature film of India.
  • ‘Alam Ara’ – the first Indian sound film was released in 1931.
  • Kisan Kanya (1937) was the first colored movie produced in India.
  • ‘Kagaz ke Phool’ (1959) was the first cinemascope film of Bollywood.
  • The first 70 MM film of Bollywood was ‘Around the World’.
  • The first 3D movie in Hindi was ‘Shiva ka Insaaf’.
  • ‘Noorjahan’ (1931) was the first Indian English film.
  • Every year, Bollywood movies are celebrated in no less than 6 award functions.

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Scope in Media and Entertainment


Media plays very vital role in enhancing the personality of the society. At the Present Time, mass media courses are considered to be one of the best profession options and this is the reason why most of the candidates choose for best colleges. In the last numerous years, the media courses have absorbed lots of students and are gaining acceptance with every single day. It is very significant to choose the best mass media college in order to give complete strength to the career. Choosing the correct Media College is the only key to land for the right job.

Some of the best guidelines that helps students in choosing the right media college

One should prefer a media college that is accredited or certified by education bodies or various councils. It is always recommended to select the certified mass media college where one can get better exploration.

  • Always check the course contents of the course as there are several colleges which focus the curriculum on newspapers, advertising, television, online journalism, magazines and photography. So, one need to make a decision in which field one wants to enter. It is suggested that a candidate should join an institute in which one can get the working environment focused only on media.
  • One should choose a college in the practical education which is the first main concern and the practical training should include the handling of cameras, computers or other equipments that are quite essential in the mass media course.
  • Study about the preferred college and check out whether the professors of this college have some practical knowledge in real mass media, if they have it will be an advantage for the students.
  • There are various colleges available which provide the extensive training for students so that they get familiar with media hubs like newspapers, radio stations and TV stations. It will provide a great experience and knowledge to the students about the mass media.
  • There are several types of bachelor and master courses on mass media, so one should choose the best that suits them.
  • It is always better to pick a college that provides placement assistance to the students. Enquire about the college, if they provide this type of facility or not. There are various colleges available which provide the placement assistance to the eligible candidates.


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Carrer in Digital Advertising

The total online advertising market in India, comprising search, display, mobile, social media, email and video advertising was valued at INR 1,750 Crores in FY 2011-12 and has grown to INR 2,260 Crores in year 2012-13.

It is projected that by the end of 2014, the size of the online advertising market in India will be INR 2,938 Crores. On an average, the online ad market have been growing at 40% year-on-year basis from FY 2010-2011 to FY 2013-2014.The graph below showcases the growth trend in the online advertising market in India.


Money spent on Digital Media:

The online advertising market in India is projected to reach Rs 2,938 crore by 2014, according to the findings of Digital Advertising in India report, by the Internet and Mobile Association of India (IAMAI) and IMRB International.

  • As in 2012, search and display advertising continued to form a large portion of the overall pie in FY 2012-2013. However, their percentage share has declined somewhat owing to the rise in the mobile, social media and video advertising.
  • Even though traditional media like television and newspapers still remain the preferred media for seeking information and entertainment and hog more than 80% of the advertising market in India, the Internet has been steadily increasing its share of the advertising pie.
  •  Spends on digital media have steadily increased from just over 1% of total Indian advertising spend in the year 2005 to nearly 7% in 2012.
  • Advertisements on mobile phones and tablets have grown from a 7% share in FY 2011-2012 to 10% of the Indian online ad market in FY 2012-2013, totaling to spend of around Rs 230 crore.
  • Social media, email and video advertising constitute 13% (Rs 300 crore), 3% (Rs 68 crore) and 7% (Rs150 crore) of the online advertising market, respectively.
  • The BFSI, travel and automobile sectors continue to be the top 3 spenders in online advertising. Increased spending by e-commerce players has been one of the highlights of the online advertising industry in FY 2011-12. Their share of spends is estimated to decline in 2012-13.

OLX was the top advertiser in India in terms of Display Ad impressions; according to a report published by com Score on India’s online advertising landscape using data from its Ad Metrix service. OLX had 1.38 billion display ad impressions, followed by Amazon with 493 million, Google with 431 million, Jabong with 427 million, Microsoft with 350 million, Myntra with 302 million and Dell with 299 million.

According to the report, 96 billion ad impressions were delivered across Indian websites in this quarter alone. More than 3,900 advertisers ran online ad campaign campaigns in September and on an average, each online Indian was exposed to more than 395 ads in the that month alone.

Bigst categories: As far as Indian advertisers are concerned, online media firms was the biggest category with 23%, followed by multi-category (19%), retail (18%), computers and tech (8%), telecom (5%), finance (5%), travel (3%), automotive (3%) and other categories formed only 2% or less. These companies got a total of Rs 380 crore worth ad impressions in September alone, from 30.2 billion ad views.


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Cartoons As Educators

When a child born he has the capacity for motivation, experience, and training, and because of his mind is very impressionable. Therefore, his brains’ development is a dynamic mix of nature and nurture, so it is important to choose a healthy environment for all children.

Television:Essential Part of every’s Child Life

Television viewing is an essential part of every child’s life. Among all TV shows cartoon shows are all time favorite programme for every child. Cartoon shows comprising entertainment, education & general knowledge are becoming favorite time pass for them. Children have become much more interested in cartoons over many years and it has become a primary action to some lives. When we were at this stage, we have hardly get option to choose our favorite cartoon shows. Because there were only two & three cartoons shows telecast by Doordarshan like-Panchtantra ki Kahani, Vikram Betal, Jungle Book, Tom & Jerry & programmes made by NCRT- Tarang. Tom & Jerry & Jungle Book were the most popular shows of that time. Now, if we compare today’s scenario children have uncountable choices to watch their favorite cartoon shows. There are many cartoon channels, where children can watch cartoon shows for 24X7. Children began watching cartoons on television at an early age of six months, and by the age may be of 3 months.


Cartoon for kids as a medium for entertainment

Cartoons, for kids are just a medium for entertainment. They watch cartoons as a show that can make them laugh. So many research studies have been done to evaluate the impact of cartoons on the little minds of kids. The result shows that children learn a lot from these cartoons. The cartoon character influences them, & they start to follow what these character do in their shows. To keep these points in minds, the theme of the cartoon shows are changing towards moral values & basic education. Now there are so many shows those are based on education for different age groups. The content of these shows are made on the recommendation of National Council of Teachers. Shows like Dora the Explorer and Go Diego Go teach toddlers about caring for and helping others and they introduce them to the Spanish language. Cyber Chase is one of the few animated shows that promote learning in math. Most of the shows focus on learning to read. The topics for each show are based on the concepts that are given by the National Council of Teachers of Mathematics in their recommended learning standards. One more channel IKid world is totally based on educative programmes. Toddlers today are more informed than toddlers from decades ago before reaching even preschool level. Channels like Noggin and NickJr. host an array of shows geared at teaching toddlers important life lessons. They are shown that violence is not okay and taught to care about and want to help other people and animals.

Favorite Cartoon Character

Now have kids have so channels to watch cartoons, so every child have their favorite cartoon charater, like- Doraemon, Chota Bheem, Arjun, Spiderman, Donald Duck etc. after watching their favorite cartoon programme they start behave like their hero. Now-a-days cartoons are not a mean just for entertainment they are more than what we understand them. So, this is a good news for those parents also, who thinks that cartoons have a negative impact on the minds of their kids, they are also a mean of primary learning.

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Best Mass Media Institute – ITFT College Chandigarh

Media or mass media covers a wide range of media technologies such as television, radio, film, newspapers, magazines and the internet to name a few.

Mass media includes different sections:

–   Print media

–   Broadcast media

–  New age media

Print media: print media covers a physical object such as newspapers, magazines, newsletters etc as a means of transmitting information, entertainment and news items amongst the public. Magazines are periodical publications which were in vogue till recently when the radio, television and internet gained mass popularity replacing much of the print media’s common forms through e-books, online journals and periodicals as well as online news.

Broadcast media : it is probably the most prevalent form of media observable these days. With the advent of satellite channels and cable TV, breaking news stories from any part of the world and coverage of world events is broadcast within seconds, so an individual with access to satellite TV has instant availability of information.

New age media covers spreading news on social networking like facebook, twitter etc.

A student should always select a college whose course contents offer education about the whole working of the media.

Always select a course that is certified by education bodies or council dealing with Mass Communication & Journalism.

A student should always select a college whose course contents offer education about the whole working of the media.

One should pick a mass media college that imparts extensive training to its students and conducts tour for the students to the real media hubs for e.g. TV stations, newspapers and radio stations to know how to cover under mass media.

The student should check whether the college is providing placements to students.

The media entertainment  and film technology course includes  Distribution, Publicity & Promotion, Print & TV Reporting, Creative Writing, Graphic Designing, PR & Advertising, Mass Communication, Art of Public Speaking, Voice Modulation, Photography & Photo Journalism, Direction, Writing for the Screen, Development of Cinema, Film Appreciation, Documentary & Ad Film Making and other important aspects of the Media Entertainment Industry.

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